Introduction
Amira Sajwani is an Emirati entrepreneur, property executive and technology founder known for her work across DAMAC Properties, PRYPCO, Amali Properties and AlphaHAS. She has built a professional identity that combines traditional real estate development with digital property services and new investment models.
She currently serves as Managing Director of Sales and Development at DAMAC Properties. She is also the founder and CEO of PRYPCO, co-founder of Amali Properties and co-founder of AlphaHAS. Her wider public role includes appearing as an investor and judge on Shark Tank Dubai.
Although she belongs to one of the UAE’s best-known real estate families, her career extends beyond the family business. Through PRYPCO, she has focused on reducing the cost, complexity and paperwork often connected with property ownership, mortgages and real estate investment.
Quick Answer: Amira Sajwani is an Emirati businesswoman, DAMAC managing director and proptech founder best known for creating PRYPCO and co-founding Amali Properties and AlphaHAS.
Amira Sajwani Quick Bio
| Detail | Information |
|---|---|
| Full Name | Amira Sajwani |
| Nationality | Emirati |
| Residence | Dubai, United Arab Emirates |
| Profession | Entrepreneur and real estate executive |
| Current DAMAC Role | Managing Director of Sales and Development |
| PRYPCO Role | Founder and CEO |
| Amali Properties Role | Co-founder |
| AlphaHAS Role | Co-founder and CEO |
| Television Role | Investor and judge on Shark Tank Dubai |
| Undergraduate Education | Project Management for Construction at University College London |
| Postgraduate Education | Master’s degree in Finance from the London School of Economics |
| Known For | Proptech, luxury real estate and digital property investment |
| Father | Hussain Sajwani |
Who Is Amira Sajwani?
Amira Sajwani is a Dubai-based business leader working at the meeting point of real estate, finance and technology.
At DAMAC Properties, she oversees important parts of the property development lifecycle. Her responsibilities cover areas such as project design, construction, sales strategy, marketing, analytics and relationships with property brokers.
She also manages businesses outside DAMAC. PRYPCO is a property technology platform designed to simplify mortgages, investment, ownership and other real estate services. Amali Properties develops highly customised luxury homes, while AlphaHAS connects a wider portfolio of businesses and investments.
Her career reflects a larger shift in Dubai’s property sector. Real estate companies are no longer focused only on constructing buildings. They increasingly use mobile platforms, financial technology, data, blockchain systems and digital investment products to serve buyers and investors.
Family Background and Early Business Exposure
Amira is the daughter of Hussain Sajwani, the Emirati entrepreneur who founded DAMAC Properties in 2002.
Growing up in a family closely connected with property development gave her early exposure to construction, investment, sales and business management. She has spoken about learning from her father’s confidence, discipline and willingness to take calculated risks.
However, belonging to a prominent business family did not automatically create her professional achievements. She needed education, operating experience and an understanding of the rapidly changing Dubai property market.
She is one of four siblings. Her brother Ali Sajwani also holds a leadership position at DAMAC and works with her at Amali Properties. The siblings represent a new generation of leadership within the wider family business.
Rather than following exactly the same path as their father, they have added technology, digital services, branded developments and new forms of property ownership to the family’s commercial interests.
Education at UCL and LSE
Amira studied Project Management for Construction at University College London.
This course provided a relevant foundation for a career in property development. Construction project management covers planning, budgeting, procurement, contracts, risk assessment and coordination between architects, engineers and contractors.
She later completed a Master’s degree in Finance at the London School of Economics and Political Science.
Her financial education became especially useful when she moved into mortgages, fractional property investment and digital real estate platforms. Building a property technology company requires knowledge of both physical assets and financial systems.
This combination of construction and finance helps explain the direction of her career. She understands how a property is planned and delivered, but she also studies how buyers finance, purchase and invest in that asset.
Early Career at DAMAC Properties
Amira developed much of her early professional experience within DAMAC Properties.
By 2019, she was publicly identified as Senior Vice President of Operations. In that position, she worked across daily property operations, customer handovers, quality standards and coordination between company departments.
Operational work gave her direct experience of what happens after a development is sold. Customers expect their homes to be completed on time, built to the promised standard and supported by effective community management.
This stage of her career allowed her to understand property development from more than a sales perspective. She gained experience in delivery, construction progress, customer expectations and the practical problems that can appear during a large development.
She later moved into the position of Managing Director of Sales and Development.
Managing Director at DAMAC Properties
As Managing Director of Sales and Development, Amira holds a central role within one of Dubai’s largest private property developers.
Her responsibilities cover the full development process, including design, construction, product positioning, marketing, sales and business analytics. She also works with DAMAC’s direct sales teams and independent property agents.
A development company must make decisions long before a buyer receives the keys. It needs to study demand, choose suitable locations, design the product, set prices, create payment plans and communicate the project to local and international investors.
Amira’s position connects these different stages. She helps ensure that the finished property matches its intended market and delivers value to buyers.
In 2025, DAMAC reportedly recorded AED 36 billion in sales. Its launches included new waterfront communities, branded residences and international developments. The result placed Amira’s sales and development responsibilities within a major period of expansion for the company.
Her work operates in the same competitive Dubai property environment as developers led by figures such as Muhammad BinGhatti, where architecture, branding and customer experience are increasingly important.
Founding PRYPCO
Why Amira Sajwani Created the Platform
Amira founded PRYPCO in 2022 to make real estate transactions easier and more accessible.
Traditional property purchases can involve agents, banks, mortgage brokers, valuation companies, government departments and large amounts of paperwork. New buyers may struggle to understand the process or compare their options.
The official PRYPCO platform brings several property-related services into one technology-based ecosystem.
Its services have expanded beyond ordinary property listings. They include mortgage assistance, Golden Visa support, investment tools, services for real estate agents, fractional ownership and tokenised property investment.
The purpose is to reduce friction across the real estate journey. A customer can use digital tools to explore investment opportunities, seek mortgage support or complete parts of the buying process more efficiently.
PRYPCO’s Property Technology Ecosystem
PRYPCO is better described as a proptech ecosystem than a traditional real estate agency.
Property technology, often called proptech, applies software, financial technology and digital platforms to the real estate industry. It may improve how people search for homes, arrange financing, manage investments or verify ownership.
PRYPCO’s different services are designed for separate parts of the market:
- PRYPCO Mortgage helps customers explore mortgage and financing options.
- PRYPCO Golden Visa supports eligible property investors seeking long-term UAE residency.
- PRYPCO One provides digital tools and referral services for real estate agents.
- PRYPCO Blocks supports fractional property investment.
- PRYPCO Mint connects real estate with tokenised digital ownership.
This wider ecosystem allows the company to serve homebuyers, investors, landlords and property professionals.
It also reflects the development of Dubai’s digital economy. Business leaders such as Faraz Khalid have similarly demonstrated how regional platforms can use technology to simplify traditional consumer services.
Mortgages and Financial Access
Property prices and large deposit requirements prevent many people from buying real estate.
PRYPCO attempts to improve access by connecting customers with mortgage products and helping them understand financing requirements. Digital pre-approval tools can reduce the time spent contacting separate lenders.
The company reported in 2025 that it had facilitated more than AED 10 billion in mortgages. This is a company-supplied figure, but it shows the scale that its financing operations claim to have reached.
Mortgage technology does not remove the financial risks of buying property. Customers still need to consider interest rates, fees, income stability and long-term repayment obligations.
However, clearer information and faster comparisons can help buyers make better-informed decisions.
This focus on affordability connects with a wider Dubai trend. Developers such as Rizwan Sajan have also used payment structures to make property purchases more manageable for a broader group of residents.
Fractional Ownership Through PRYPCO Blocks
Fractional property investment allows several investors to own economic interests in the same real estate asset.
Instead of purchasing an entire apartment or villa, an investor can begin with a smaller amount. This reduces the entry cost and gives more people exposure to the property market.
PRYPCO Blocks was created around this model. Investors can review selected properties and purchase smaller investment portions through a digital platform.
Fractional ownership may make real estate more accessible, but it is not risk-free. Investors need to consider property performance, vacancy, management fees, resale options and market conditions.
The service represents an important change in property investing. Real estate has traditionally been difficult to divide and trade. Digital platforms can make participation easier, although strong regulation and transparent documentation remain essential.
PRYPCO Mint and Tokenised Real Estate
PRYPCO later moved further into digital property investment through PRYPCO Mint.
Tokenisation creates a digital representation of an interest in a real-world asset. In property investment, blockchain technology can be used to record transactions and connect investors with ownership or financial rights.
PRYPCO Mint was developed in cooperation with the Dubai Land Department as part of Dubai’s real estate tokenisation initiative.
The platform allows eligible investors to enter selected opportunities with amounts starting from AED 500. This lower entry point is intended to open the market to people who cannot purchase a complete property.
Prypco FZE received an active Virtual Asset Service Provider licence from Dubai’s Virtual Assets Regulatory Authority in May 2025 for broker-dealer services.
That regulatory position is important because tokenised property sits between real estate, finance and virtual assets. Investor protection, ownership records and compliance rules need to be clearly managed.
PRYPCO Funding and Business Growth
In 2025, PRYPCO announced a pre-Series A investment round led by global venture capital firm General Catalyst, with participation from other investors.
The amount was not publicly stated in the announcement. Therefore, unsupported funding figures should not be added.
The investment was intended to support product development, regional growth and stronger relationships with regulators and industry partners.
PRYPCO also reported more than 50,000 users, over 3,000 Golden Visa customers and millions of dirhams invested through its fractional ownership products.
These are company-reported operating figures rather than independently audited financial statements. They still offer useful context about the platform’s growth, but they should be described accurately.
Amira’s work at PRYPCO places her among entrepreneurs using software to modernise industries that have traditionally depended on manual processes.
Amali Properties
Amira co-founded Amali Properties with her brother Ali Sajwani in 2022.
The boutique development company focuses on ultra-luxury residences, customised architecture, waterfront living and high-end interior design.
Its best-known project is Amali Island, a private collection of villas within Dubai’s World Islands. The development is designed around privacy, water access, large living spaces and personalised homes.
Amali Properties serves a very different customer from PRYPCO’s lower-entry investment services.
PRYPCO aims to widen access to property investment, while Amali creates exclusive homes for wealthy buyers. Together, the businesses show Amira working at both ends of Dubai’s real estate market.
This ability to serve different customer groups is also visible in the work of UAE family-business entrepreneurs such as Rashid Alabbar, who have moved between established companies and independently developed ventures.
Creating AlphaHAS
Amira co-founded AlphaHAS in 2024.
AlphaHAS is a holding and investment platform connected with businesses across real estate, technology, consumer ventures and private markets.
The company brings several independently operated interests into a wider portfolio structure. PRYPCO, Amali Properties and other investments form part of its broader business network.
Creating a holding company can help founders organise ownership, capital and long-term investment strategy across several ventures.
AlphaHAS also reflects the increasing separation between Amira’s DAMAC responsibilities and the companies she has developed with partners and family members.
Her role demonstrates that she is not involved in only one startup. She is building a connected group of property, technology and investment businesses.
Shark Tank Dubai Judge and Investor
Amira appears as a judge and investor on Shark Tank Dubai.
The television programme gives founders an opportunity to present their companies to experienced businesspeople. The investors evaluate each startup’s idea, financial position, market opportunity and leadership team.
Her experience makes her a relevant judge for companies working in real estate, financial technology, online platforms and consumer services.
She looks for businesses with a clear problem, a scalable solution and founders capable of executing their plans.
The programme also increases her visibility outside the property industry. It presents her as an investor who evaluates businesses rather than only managing her own companies.
Awards and Recognition
Amira was included in the Forbes Middle East 30 Under 30 list in 2023.
Forbes placed her in its Science and Technology category because of PRYPCO’s digital property services, mortgage activity and fractional ownership model.
She was also included in Forbes Middle East’s list of women behind regional technology brands.
Amali Properties’ official profile states that she was named among Arabian Business’s 100 Most Influential Arabs in 2023.
These recognitions reflect both her leadership within DAMAC and her work in building an independent property technology platform.
Leadership Style and Business Approach
Amira’s leadership approach combines confidence, close attention to detail and direct involvement in operations.
Her career has moved through construction delivery, customer service, sales, development, finance and technology. This broad experience helps her understand how decisions in one department affect the rest of a company.
She also focuses strongly on accessibility. PRYPCO’s mortgage tools and fractional investment products are designed to remove barriers that make property ownership difficult.
At the same time, Amali Properties shows her interest in craftsmanship, exclusivity and luxury design.
This combination suggests that her business strategy is not limited to one market level. She is interested in both widening access and developing highly specialised premium products.
Women in UAE Business
Amira has become a visible example of female leadership within the UAE’s property and technology sectors.
Construction and real estate development have traditionally had more men in senior positions. Her DAMAC and PRYPCO roles place her in leadership areas covering both physical development and financial technology.
She has publicly supported education and greater opportunities for women in business.
Her career also shows that female leadership should not be treated as a separate category from business performance. Her responsibilities involve sales targets, construction delivery, investment decisions and company growth.
She is judged through the same commercial results and strategic decisions expected from other senior executives.
Personal Life
Amira keeps most of her private life away from detailed media coverage.
She has publicly described herself as a wife and mother of two while discussing the challenge of balancing family responsibilities with her work across DAMAC, PRYPCO and Amali Properties.
She has not made her spouse’s identity a central part of her public professional profile. Therefore, speculative personal details should not be added.
Her business content focuses mainly on entrepreneurship, property markets, family lessons, leadership and the development of her companies.
Amira Sajwani Career Timeline
| Period | Career Development |
|---|---|
| University Years | Studied Project Management for Construction at UCL |
| 2017 | Completed a Master’s degree in Finance at LSE |
| 2019 | Publicly identified as Senior Vice President of Operations at DAMAC |
| Early 2020s | Became Managing Director of Sales and Development |
| 2022 | Founded PRYPCO |
| 2022 | Co-founded Amali Properties with Ali Sajwani |
| 2023 | Named to Forbes Middle East’s 30 Under 30 list |
| 2023 | Joined Shark Tank Dubai as an investor and judge |
| 2024 | Co-founded AlphaHAS |
| 2025 | PRYPCO received a VARA licence and introduced tokenised investment services |
| 2025 | PRYPCO announced pre-Series A backing led by General Catalyst |
| 2026 | Continued leading DAMAC sales and development while expanding her independent ventures |
Interesting Facts About Amira Sajwani
- Her education combines construction project management with finance.
- She worked in DAMAC operations before moving into sales and development leadership.
- She founded PRYPCO to simplify different stages of the property transaction process.
- PRYPCO serves investors, homebuyers, mortgage customers and real estate agents.
- She co-founded Amali Properties with her brother Ali Sajwani.
- Her businesses cover both affordable-entry property investment and ultra-luxury homes.
- She helped introduce fractional and tokenised property investing through PRYPCO.
- She co-founded the AlphaHAS investment platform in 2024.
- She evaluates startups as a judge on Shark Tank Dubai.
- Forbes Middle East recognised her in its 2023 30 Under 30 list.
Frequently Asked Questions
Who is Amira Sajwani?
She is an Emirati entrepreneur, DAMAC managing director and founder of the proptech company PRYPCO.
What is Amira Sajwani’s role at DAMAC?
She serves as Managing Director of Sales and Development at DAMAC Properties.
What company did Amira Sajwani create?
She founded PRYPCO, a digital platform offering real estate, mortgage, investment and residency-related services.
What is PRYPCO?
It is a UAE property technology ecosystem covering mortgages, agent tools, Golden Visa support and digital property investment.
Is Amira Sajwani connected with Amali Properties?
She co-founded the ultra-luxury development company with her brother Ali Sajwani.
What is AlphaHAS?
It is a holding and investment platform connecting businesses across property, technology, consumer ventures and private markets.
Where did Amira Sajwani study?
She studied at University College London and completed a Master’s degree in Finance at the London School of Economics.
Is Amira Sajwani on Shark Tank Dubai?
Yes, she appears as a judge and investor evaluating startups on the programme.
Conclusion
Amira Sajwani has developed a career that combines real estate experience with technology, finance and entrepreneurship.
Her DAMAC role places her inside large-scale property development, sales and construction. PRYPCO gives her an independent platform through which she can simplify mortgages, fractional ownership and digital real estate investment.
Amali Properties represents her interest in bespoke luxury development, while AlphaHAS connects her work with a wider portfolio of technology and investment ventures.
Her career is therefore larger than the description “daughter of Hussain Sajwani.” Her family background provided early exposure to the property industry, but her education, operating experience and independent businesses have created a professional identity of her own.
As Dubai moves toward digital property transactions, blockchain-based ownership and broader investor access, Amira is positioned within an important area of the UAE’s future real estate economy.
