Noura Al Kaabi: The Cultural Diplomat Shaping the UAE’s Global Presence
How Noura Al Kaabi’s leadership in government, media, and diplomacy is transforming the UAE’s cultural identity worldwide
Introduction
Noura Al Kaabi is one of the UAE’s most influential leaders, known for her dynamic roles in media, cultural diplomacy, and government. As Minister of State at the Ministry of Foreign Affairs, she continues to represent the UAE on the global stage with a focus on culture, innovation, and international cooperation. Her story is one of purpose-driven leadership and progressive vision.
Quck Bio
| Attribute | Details |
|---|---|
| Full Name | Noura bint Mohammed Al Kaabi |
| Date of Birth | March 18, 1979 |
| Age | 46 (as of 2025) |
| Place of Birth | Abu Dhabi, United Arab Emirates |
| Nationality | Emirati |
| Ethnicity | Arab (Bani Kaab tribe) |
| Accent | Emirati Arabic and Fluent English |
| Education | BA in MIS (UAE University), Executive Leadership (London Business School) |
| Parents | Father – Military Officer, Mother – School Principal |
| Current Role | Minister of State at UAE Ministry of Foreign Affairs |
| Previous Roles | Minister of Culture & Youth, Minister for FNC Affairs |
| Key Affiliations | Chairperson of twofour54, Abu Dhabi Media |
| Notable Awards | Chevalier of French Order of Merit, WEF Young Global Leader, Gwanghwa Medal (South Korea) |
| Known For | Cultural diplomacy, media leadership, youth advocacy |
Early Life and Educational Journey
Childhood in Abu Dhabi
Noura Al Kaabi was born on March 18, 1979, in Abu Dhabi, where she spent most of her formative years. Her upbringing was deeply shaped by her family’s values, especially her mother, a school principal, who instilled in her a strong appreciation for the Arabic language and education. Her father served in the UAE military, reinforcing discipline and service from a young age.
Academic Pursuits
Noura’s educational path began in local schools and included a pivotal year in an American public high school in Pennsylvania. She later earned a Bachelor of Arts in Management Information Systems from the United Arab Emirates University in 2001. To sharpen her leadership skills, she pursued executive education at London Business School in 2011, where she developed strategic thinking that would later define her governance style.
The Launch of Her Career
Initial Steps in the Private Sector
Before entering the public spotlight, Noura worked in IT and HR roles at Dolphin Energy and Zayed Military Hospital. These positions helped her build a solid foundation in corporate operations and personnel management. Her analytical skills and understanding of digital systems positioned her well for emerging media and technology roles.
Breakthrough with twofour54
In 2007, Noura joined twofour54, Abu Dhabi’s media and entertainment hub. She rapidly rose through the ranks, eventually becoming CEO in 2012. Her leadership modernised the regional media landscape, launching initiatives that empowered Emirati talent and expanded Arabic content production across film, TV, and digital platforms.
Government Leadership and Ministerial Roles
Minister of State for Federal National Council Affairs
Noura’s political career began in 2016 when she was appointed Minister of State for Federal National Council Affairs. In this role, she acted as a vital link between the federal cabinet and the council, advocating effective communication and transparency between legislative and executive branches.
Championing Culture and Youth
From 2017 to 2023, she served as Minister of Culture and Knowledge Development, followed by Minister of Culture and Youth. Her tenure was marked by pioneering cultural initiatives, heritage conservation, and youth development programmes. She was instrumental in launching the UAE’s National Creative Relief Programme during the COVID-19 pandemic and led strategies that elevated national identity and arts engagement.
Diplomatic Role and Global Representation
Minister of State at the Ministry of Foreign Affairs
In February 2023, Noura Al Kaabi was appointed Minister of State at the UAE Ministry of Foreign Affairs. Her current role involves strengthening international relations through cultural diplomacy, multilateral engagement, and public policy representation. She is often seen at international forums where she promotes the UAE’s vision for peace, inclusion, and innovation.
Promoting Women and Cultural Diplomacy
Noura is a global advocate for women’s empowerment and cultural exchange. She has actively participated in international forums highlighting the role of heritage and dialogue in conflict resolution. Her efforts aim to position the UAE as a model for inclusive diplomacy rooted in tradition and progress.
Leading in Media and Cultural Institutions
Chairing Major Media Organisations
Noura Al Kaabi remains Chairperson of twofour54 and Abu Dhabi Media, two key players in the region’s content production and broadcasting industry. Her leadership focuses on transforming these platforms into world-class hubs for storytelling, youth media literacy, and content innovation.
Involvement in Cultural Boards
She has served on the boards of several institutions including ADNEC, Image Nation, the UAE National Media Council, and Zayed University. Additionally, she led the UAE Pavilion as Commissioner-General at Expo 2020 Dubai and actively supports the Kalimat Foundation in its literacy and publishing initiatives.
Awards and Recognition
Global Honours and Influence
Noura Al Kaabi has earned international acclaim for her work in government and media. She has been named among Arabian Business’s “100 Most Powerful Arab Women” and featured on Foreign Policy’s “Top 100 Global Thinkers.” Her inclusion in the World Economic Forum’s Young Global Leaders reflects her impact beyond borders.
Diplomatic and Cultural Distinctions
She has received prestigious awards such as the Chevalier of the French Order of Merit and the Gwanghwa Medal from South Korea, in recognition of her contributions to culture and diplomacy. These accolades highlight her role in fostering cross-cultural understanding and elevating the UAE’s global profile.
Latest Developments and Ongoing Initiatives
Engagement in International Forums
In 2025, Noura represented the UAE at the Oslo Forum, where she emphasized the importance of cultural dialogue in peacebuilding. She also led discussions at the Abu Dhabi International Book Fair, focusing on heritage, identity, and the publishing industry’s future.
Focus on Youth and Digital Inclusion
Her recent work includes initiatives on digital literacy and youth empowerment, particularly for women in the Middle East and North Africa. Noura continues to expand the UAE’s presence in global cultural policymaking and remains a key figure in the nation’s strategic soft power diplomacy.
Conclusion
Noura Al Kaabi stands as a symbol of the UAE’s modern leadership—rooted in heritage yet forward-looking in vision. Her career reflects a commitment to empowering future generations, nurturing cultural pride, and enhancing the nation’s global standing. Through her multifaceted roles in media, politics, and international affairs, she continues to shape the narrative of the UAE on the world stage.
Frequently Asked Questions (FAQ)
Who is Noura Al Kaabi?
Noura Al Kaabi is an Emirati government minister, media executive, and cultural diplomat currently serving as Minister of State at the UAE Ministry of Foreign Affairs.
What is her educational background?
She holds a BA in Management Information Systems and completed an Executive Leadership Programme at London Business School.
What roles has she held in government?
Her roles include Minister for FNC Affairs, Minister of Culture, and Minister of State for Foreign Affairs.
What institutions does she lead?
She chairs twofour54 and Abu Dhabi Media and sits on several cultural and educational boards.
What are her most notable achievements?
Her key achievements include global recognition for diplomacy, reforming UAE cultural policy, and representing the nation at global forums.
