Samia Bouazza: 2PointZero CEO and UAE Business Leader
From founding Multiply to leading one of Abu Dhabi’s major investment groups
Introduction
Samia Bouazza is an Abu Dhabi-based business executive, entrepreneur, and investment leader. As of August 2026, she serves as the Chief Executive Officer and a board member of 2PointZero Group PJSC.
She is best known for founding the business that became Multiply Group and helping transform it from a marketing company into a major investment platform.
Bouazza also led Multiply Group when it became publicly listed on the Abu Dhabi Securities Exchange in December 2021.
Today, she leads 2PointZero Group following a major business combination completed in 2025.
Who Is Samia Bouazza?
Samia Toufic Bouazza is a business leader working in Abu Dhabi, United Arab Emirates.
She started the original Multiply business in 2003. The company began as a marketing consultancy and later developed into a much larger investment business.
Her career became especially notable after Multiply Group entered the Abu Dhabi Securities Exchange in 2021.
As of August 2026, Bouazza is the CEO of 2PointZero Group PJSC, where she is involved in strategy, investments, business growth, and international expansion.
Readers interested in companies, executives, and commercial activity across the Emirates can also explore more UAE business profiles.
Samia Bouazza Quick Facts
| Fact | Verified Detail |
|---|---|
| Full name | Samia Toufic Bouazza |
| Profession | Business executive and entrepreneur |
| Current position | CEO of 2PointZero Group PJSC |
| Current status | Serving as CEO as of August 2026 |
| Business base | Abu Dhabi, UAE |
| Founded original Multiply business | 2003 |
| Major former role | CEO and Managing Director of Multiply Group |
| Multiply ADX listing | December 2021 |
| University | American University of Beirut |
| Degree | Political Science and Public Administration |
| Current board involvement | 2PointZero Group, Tendam, Emirates Driving Company |
Education
Bouazza studied at the American University of Beirut.
She earned a bachelor’s degree in Political Science and Public Administration.
Her education is interesting because her later career became strongly connected with investment, corporate leadership, technology, and business strategy.
She has also completed executive education in several modern business areas.
These include strategic intelligence at Harvard Business School, digital disruption through the University of Cambridge, and artificial intelligence-focused executive learning at MIT.
These programmes fit closely with the technology and investment strategy that now form part of her work.
Starting Multiply
One of the most important parts of Samia Bouazza’s career began in 2003.
She established Multiply Marketing Consultancy.
At that time, the business was focused mainly on marketing and communications.
The company later expanded and changed significantly.
Multiply eventually combined with Viola Communications before developing into the wider business that became Multiply Group.
This change moved the company far beyond its original marketing activities.
Multiply Group’s Transformation
Multiply Group became an investment-focused company in 2021.
Instead of operating mainly as a marketing business, it began investing in different companies and industries.
Its investment interests included areas such as:
- Energy and utilities
- Mobility
- Media and communications
- Wellness and beauty
- Consumer businesses
- Technology-related opportunities
Bouazza played a central leadership role during this transformation.
Abu Dhabi Securities Exchange Listing
A major milestone came in December 2021.
Multiply Group began trading on the main market of the Abu Dhabi Securities Exchange, commonly known as ADX.
The company started trading on December 5, 2021.
Bouazza was serving as CEO and a board member during this important stage of the company’s development.
Her current corporate profile also credits her as the first woman to take a company public on the Abu Dhabi Securities Exchange.
The listing gave Multiply access to a much larger public investment platform and marked an important change in the company’s history.
Major Investments and Expansion
Multiply Group continued making major investments after becoming publicly listed.
One important investment was its purchase of a stake in Abu Dhabi National Energy Company, better known as TAQA.
The company also invested in Getty Images ahead of Getty Images’ move to the New York Stock Exchange.
Multiply continued expanding into mobility, media, beauty, energy, and other sectors.
The strategy helped turn the company into a diversified investment group rather than a business dependent on one industry.
Tendam Investment
Another important development came through Multiply’s investment in Tendam.
Tendam is a Spanish fashion company connected with well-known brands including Women’secret, Springfield, and Cortefiel.
Multiply agreed to acquire a controlling interest in the company.
The transaction expanded its exposure to European consumer businesses.
Bouazza is also listed as a board member of Tendam.
Creation of 2PointZero Group
The biggest recent change in Bouazza’s career happened in 2025.
Multiply Group, 2PointZero, and Ghitha Holding were brought together through a major corporate combination.
The resulting business became 2PointZero Group PJSC.
The transaction created a much larger investment organisation with businesses and investments across several industries and countries.
Bouazza was selected to lead the combined company.
Her appointment as CEO was formally confirmed in December 2025.
What Is Samia Bouazza’s Current Job?
As of August 2026, Samia Bouazza is the Chief Executive Officer of 2PointZero Group PJSC.
She is also a member of the company’s board.
Her work includes overseeing areas such as:
- Business strategy
- Investment decisions
- Capital allocation
- International expansion
- Subsidiary growth
- Corporate development
- Technology and artificial intelligence adoption
Her role is therefore much broader than managing a single company or industry.
She helps direct a large investment group with interests across different parts of the global economy.
2PointZero Group Under Her Leadership
2PointZero Group operates across energy, consumer businesses, investments, and related sectors.
By 2026, the group reported a very large asset base and operations across dozens of countries.
For the first half of 2026, the company reported AED 21.9 billion in revenue and AED 7.7 billion in group net profit.
These figures belong to 2PointZero Group and should not be confused with Bouazza’s personal income or wealth.
The results show the scale of the organisation she currently leads.
Board Positions
Alongside her CEO position, Bouazza has held important board responsibilities.
Her current corporate profile identifies her as a board member of:
- 2PointZero Group
- Tendam
- Emirates Driving Company
She has also previously served on the board of TAQA.
These roles show her involvement across investment, energy, mobility, and consumer-focused businesses.
Business Leadership and Technology
Technology has become an important part of Bouazza’s leadership focus.
Her executive education has included digital disruption and artificial intelligence.
2PointZero has also discussed using artificial intelligence in its business and investment processes.
This means her current work covers both traditional investment decisions and newer technology-driven methods for operating and evaluating businesses.
Recognition
Bouazza has appeared in major regional business rankings.
Forbes Middle East placed her among its 100 Most Powerful Businesswomen in 2025.
She was also included in the publication’s Top 100 CEOs 2026 ranking.
These are editorial business rankings rather than official government titles, but they reflect her growing public profile within the Middle East’s corporate sector.
Why Is Samia Bouazza Known?
Samia Bouazza is mainly known for three major achievements.
First, she founded the original Multiply business in 2003.
Second, she helped transform Multiply from a marketing consultancy into a publicly listed investment company.
Third, she now leads the much larger 2PointZero Group.
Her career therefore shows the development of one business from a relatively focused consultancy into part of a major international investment platform.
Frequently Asked Questions
Who is Samia Bouazza?
Samia Bouazza is an Abu Dhabi-based business executive and entrepreneur. She is the CEO of 2PointZero Group PJSC as of August 2026.
What is Samia Bouazza known for?
She is known for founding the original Multiply business, leading Multiply Group through its expansion and ADX listing, and later becoming CEO of 2PointZero Group.
Is Samia Bouazza still CEO of Multiply Group?
Her current position is CEO of 2PointZero Group. Multiply Group became part of the larger 2PointZero Group structure following the 2025 corporate combination.
When did Samia Bouazza start Multiply?
She established the original Multiply business in 2003.
When was Multiply Group listed on ADX?
Multiply Group began trading on the Abu Dhabi Securities Exchange on December 5, 2021.
Where did Samia Bouazza study?
She studied at the American University of Beirut, where she earned a bachelor’s degree in Political Science and Public Administration.
What company does Samia Bouazza lead now?
As of August 2026, she leads 2PointZero Group PJSC as Chief Executive Officer.
What industries is Samia Bouazza involved in?
Through her leadership and board positions, her work has covered investment, energy, mobility, consumer businesses, fashion, media, technology, and other sectors.
Final Summary
Samia Bouazza is an important business executive in Abu Dhabi’s investment sector.
She founded the original Multiply business in 2003 and later helped develop it into Multiply Group.
The company’s December 2021 listing on the Abu Dhabi Securities Exchange became one of the most important milestones in her career.
After Multiply Group became part of the larger 2PointZero Group structure in 2025, Bouazza was appointed CEO of the combined organisation.
As of August 2026, Samia Bouazza’s verified current position is Chief Executive Officer and board member of 2PointZero Group PJSC.
